Convert nature, art, history and food into unique experiences

A historical investigation and its connections are brought to new life and transformed into olfactory stops. Smelwalks - Noses on a Walk: 19 essences among nature, palaces, art, history, and food, between South Tyrol and Tuscany a new way to breathe the past into the present, accompanied by a private sommelier.


Walking through the streets of the historic center, each participant will experience events that highlight olfactory culture. Thanks to activities organized by shops, museums, and local professionals, the Smellwalks offer an unforgettable sensory journey, connecting the scents of the past with the emotions of the present.

The Sense is an experience that celebrates the allure of fragrances and the reinterpretation of the 16th century, especially focusing on the Medici family and their connections, through scent. It thus gives a “double life” to the past, surfacing in the present and creating a virtuous cycle between South Tyrol and Tuscany.
It is a hub for the culture of the senses, integrating research, art, nature, and gastronomy to offer a unique experience. Stroll between palaces, convents, and a surprising Olfactory Library, admiring evocative paintings and discovering olfactory and gustatory nuances, where everything becomes a gateway to memories, calling to mind the "Proust effect."